The Benefits of Short-Form Video
Free: Webinar
Hosted by: Small Business Advisory Centre (Smiths Falls/Lanark County/north Leeds Grenville)
Date/Time: September 23, 2025 – 9:30 am-10:30 am
Speaker: Jennifer Baker Consulting, JBC
Short-form video is one of the most powerful tools in digital marketing today. It’s changing how audiences discover, engage with, and trust brands. In this insightful webinar, you’ll learn why platforms like Instagram, Facebook, TikTok, YouTube Shorts, and even Pinterest are dominating attention spans and how to use them effectively to boost your visibility and connect with your audience.
This session will give you the strategies and inspiration to start creating compelling short videos that actually work.
What You’ll Learn:
● Why Short-Form Video Works: The psychology behind why these formats grab attention and drive action.
● Platform Breakdown:
○ TikTok: Trends, storytelling, and reaching new audiences.
○ YouTube Shorts: Leveraging your existing YouTube content and channel growth.
○ Pinterest Video: Tapping into a discovery-first platform with video Pins.
○ Instagram Reels: Creating high-impact, on-brand content for a visual-first audience.
○ Facebook Reels: Reaching broad demographics through engaging, shareable videos.
● Content That Converts: What to post, how long it should be, and how to hook viewers.
● Simple Creation Tools: Tips for filming, editing, and repurposing content.
● Success Metrics: How to track performance and improve reach.
Get ready to turn views into value with short-form video!
To register for the free webinar CLICK HERE
